Digital Marketing Analyst (US00013047)
Company Name:
Bosch
Job
Responsibilities:
Develop and monitor analytics for Boschs Automotive Aftermarket Digital properties.
Collect and analyze digital business performance data to ensure the continued contribution to our overall business goals.
Utilize data-driven insights, website performance and trends to make recommendations for performance optimization using A/B and multivariate testing.
Create presentations and other deliverables to provide results and recommendations to internal business partners.
Participate in ongoing discussions concerning data collection, tagging and data analysis.
Introduce and evangelize our digital capabilities emphasizing Search, Social and Mobile innovation
Develop and support automation and enhancements of dashboards and actionable reports.
Participate in department, cross-departmental and corporate task teams.
Develop written documentation such as proposals, presentations and client case studies
Your competencies and
Qualifications:
Bachelor Degree in Marketing, Communications, Digital Media or relevant area of study required
At least 3
years of experience as a Marketing Analyst or a similar role within a Advertising/Interactive Agency or major corporation required; will consider co-op and/or internship experience
Knowledge of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) required
Must be a super user of Google Ad Words, Google Analytics, and Adobe required
Knowledge of Marketing Cloud, Omniture and/or Side Catalyst required
Must be highly proficient in MS applications; Word, Excel, and PowerPoint required
Strong presentation and communication skills (both written and verbal) requiredEstimated Salary: $20 to $28 per hour based on qualifications.
Bosch
Job
Responsibilities:
Develop and monitor analytics for Boschs Automotive Aftermarket Digital properties.
Collect and analyze digital business performance data to ensure the continued contribution to our overall business goals.
Utilize data-driven insights, website performance and trends to make recommendations for performance optimization using A/B and multivariate testing.
Create presentations and other deliverables to provide results and recommendations to internal business partners.
Participate in ongoing discussions concerning data collection, tagging and data analysis.
Introduce and evangelize our digital capabilities emphasizing Search, Social and Mobile innovation
Develop and support automation and enhancements of dashboards and actionable reports.
Participate in department, cross-departmental and corporate task teams.
Develop written documentation such as proposals, presentations and client case studies
Your competencies and
Qualifications:
Bachelor Degree in Marketing, Communications, Digital Media or relevant area of study required
At least 3
years of experience as a Marketing Analyst or a similar role within a Advertising/Interactive Agency or major corporation required; will consider co-op and/or internship experience
Knowledge of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) required
Must be a super user of Google Ad Words, Google Analytics, and Adobe required
Knowledge of Marketing Cloud, Omniture and/or Side Catalyst required
Must be highly proficient in MS applications; Word, Excel, and PowerPoint required
Strong presentation and communication skills (both written and verbal) requiredEstimated Salary: $20 to $28 per hour based on qualifications.
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